HelloFresh

HelloFresh needed a logo that felt fresh in the meal kit delivery space. Hand-drawn lime + custom script + clean serif = ZESTY AF. The brand was brought to the next level with updated packaging, recipe cards and a subway takeover.

Agency: DiMassimo Goldstein

Out in the wild.

Front and center on The Today Show!

Celebrities posing with the logo. 🤩

Silver in Graphis Logo Design 9 Competition.

Protein packaging labels.

Recipe card designs that were adapted globally.

NYC subway ads accompanied our campaign message:
“Cooking Healthy Doesn’t Have to Be a Full-Time Job”