Verizon C-Band Launch

Verizon is going Ultra!!!! The largest expansion of America’s most reliable network was brought to life with expressive words like “Whoa” & “Wowza,” accompanied by exclamation points. We developed a television / social mnemonic to establish the relationship between the exclamations, signal strength bars, 5G Ultra Wideband icon and the brand. For the big launch in January 2022, we also created a vast amount of national OOH placements, including a Times Square takeover.

Agency: McCann NY