Matthew Peters • Designer

TradeStation Brand Design

Finding the right trade is like finding the right wave to catch — both involve careful planning and the timing of conditions. So, we ran with that theme for the rebrand of South Florida-based TradeStation.

Agency: DiMassimo Goldstein

TradeStationTypography copy.jpg

TradeStation Fresh Look Experiential

A pop-up barbershop was set up in Manhattan’s Oculus to introduce TradeStation to a new generation of traders. Typographic walls, Miami street art style patterns and neon signage invited passersby to engage with this branded activation experience that included free haircuts, blue dye jobs, fun wigs and so much more.

2-D Facade Design