The Rocket Fund

The Rocket Fund represents the culmination of decades worth of work, dedication & joy at accomplishing the impossible: helping end AIDS, helping achieve LGBTQ+ equality, and expanding care and respect for marginalized groups. Donations from the Let Your Inner Elton Out campaign went towards the Rocket Fund - with a goal of reaching $300,000 by the end of Pride Month 2023. Not only was the goal exceeded, but every single dollar was matched by Rocket Fund co-chair, Donatella Versace, bringing the donation total to $600,000. Their previous creative campaign only raised $24k during Pride Month 2022.

Learn More about The Mission 🚀

Agency: Invisible Man

The Logo

One of the most important and recognizable elements of the The Rocket Fund brand. The concept of the logomark was to include Elton’s signature stars and an upward facing arrow to symbolize the movement of a rocket launching.

The Elton John AIDS Foundation partnered with Saks Fifth Avenue to unveil their Holiday Collection
and the logo was shown in Saks’ iconic window displays.

Photography by Michael Blanchard.

Brochure Designs

Before the big launch in Pride Month 2023, we transformed three brochures from the Elton John AIDS Foundation. These brochures shine a light on their priority pillars: LGBTQ+ Populations, Young People and People Who Use Drugs. We created and implemented a unifying voice + design throughout so that potential (or current) members, ambassadors, philanthropists, and partners could learn more about the cause in an aesthetically pleasing way.

Teaser Campaign: Out of This World

To tease the launch of the Rocket Fund, the concept was simple: show a singular image of an obscure astronaut helmet with Elton John star sunglasses with a variety of space-focused headlines. The key visual of the “Rocket Man” was used on their landing page to garner excitement and curiosity.